The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
To rejoice this technological breakthrough, only 888 restricted version bottles will probably be manufactured generating this an unmissable piece of historical past for collectors.
Diageo is a global leader in beverage alcohol with An impressive selection of brand names across spirits and beer groups.
In line with our analysis, It is usually thought for being the planet’s lightest 70cl Scotch Whisky glass bottle at any time introduced to market place.
We’ve introduced Distilled 2025 – Discovering the best traits driving consumer conversations worldwide.
Our DRINKiQ programme aims to raise the 'collective drink IQ' by increasing public recognition of the consequences of Alcoholic beverages and supporting dependable consuming.
The expose of Johnnie Walker Blue Label Ultra alerts the brand name’s motivation to innovation, with hopes that the bottom-breaking style could encourage the greater luxurious, lightweight, and very low-carbon whisky bottles of tomorrow.
The result is definitely an field-1st that, along with achieving exquisite magnificence, showcases what luxury, lighter-pounds, reduced-carbon bottles of the longer term could seem like. As Element of the Diageo Spirit of Progress motion plan, Johnnie Walker aims to decrease the weight of glass Utilized in its packaging; an ambition that is aimed toward reducing the amount of carbon emissions connected to packaging.3 While the technology is just not nonetheless available to launch bottles of this pounds at scale, permanently, the expertise Johnnie Walker has garnered is now getting applied to lightweighting initiatives through the Diageo portfolio.
And also redesigning the glass, assumed was given to how the bottle could be created and transported.
With less than 888 bottles produced globally, Every single bottle is individually numbered and offered inside a luxurious collector’s case.
Learn more about Spirit of Progress – our world-wide ESG programme that will help create a far more inclusive and sustainable environment.
The technical problems that lightweighting provides led us to incorporate different design and manufacturing requirements that we could not have envisaged At first of our journey; within the need of a tear drop form which we have moulded to nonetheless mimic the iconic sq. method of Johnnie Walker bottles, into the addition of the protective cage to allow to get a spherical foundation, plus the hand-generating and filling of every personal bottle to prevent damages in production.
With much less than 888 bottles produced globally, each bottle is separately numbered and introduced in a very luxury collector’s situation.
Claimed strategy aims to decrease the excess weight of glass in Johnnie Walker packaging. This will likely have a direct effect on the carbon emissions of Johnnie Walker packaging, both equally with here regards to generation and transport.
“We’re in all probability about twelve months from People initially solutions hitting the industry due to the lightweighting software.”
Of course—this collectible edition could be ordered online and transported securely for your doorway with signature affirmation.
That process fell to Diageo’s global layout director Jeremy Lindley. Energy and safety had been Lindley’s priorities, but purpose required to adhere to kind. Just after Understanding the By natural means strongest form for glass is definitely the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff designed a teardrop with sq. sides, inside of a nod into the typical Johnnie Walker silhouette.
With our devoted target presenting lightness throughout each and every structure aspect, we introduced a specific lattice stopper, a bamboo body and also a protecting transportation box.